Delicatessen Roasted Fish Taichung
Brand Image Wall
伙房烤魚 台中店|主視覺牆面設計
2021.11
Completed
Designer: Ray Liang
Location: Taichung, Taiwan
The brand image wall design of the Taichung store in 2021 continued the brand's early black and red impression, which was reproduced in the design plan for the Taipei store in 2020. The design aimed to emphasize the temperature imagery of "grilling" by capturing the Chinese character "火" (fire) in the restaurant's name. This approach also involved redefining the brand's color and material choices.
2021年台中店的品牌形象牆設計延續了品牌早期的黑紅印象,這一設計概念也在2020年台北店的設計方案中得以再現。設計旨在強調「烤」的溫度意象,透過捕捉餐廳名稱中的中文字「火」,來傳達火焰的熱力感。同時,此設計手法也重新定義了品牌的色彩與材質選擇。